Warby Parker has opened its doors at Westfield Montgomery mall, marking the eyeglass company’s third location in the Bethesda area. The brand launched 15 years ago as an online-only retailer, but it’s since gone all-in on brick-and-mortar. In fact, this year marks the end of the free try-at-home program that first put Warby Parker’s glasses on the map. With 300-plus locations nationwide, the company says most of its customers can now find a store nearby or make use of its sophisticated virtual try-on software. Prefer to shop in person? At Westfield Montgomery, you’ll find Warby Parker in the Nordstrom wing across from Vineyard Vines.

