If you’ve shopped at Lululemon lately, you may have noticed what’s new: lots and lots of menswear. The fitness retailer is turning its attention to the male wallet, offering a greatly expanded assortment of workout and athleisure clothes, stretchy dress pants and wrinkle-free office attire. If you’re looking to spend $38 on boxer shorts or $58 on a T-shirt, this is the place. Lululemon is expecting to double its menswear business over the next five years, with additional revenue coming from new ventures into skin care, deodorant and athletic shoes.
