Activewear behemoth Lululemon, on track to reach $12.5 billion in revenue by 2026, is doubling the size of its brick-and-mortar store at Westfield Montgomery mall. The store has outgrown its 10-year-old location and will move into a new space this summer, consolidating two storefronts that previously belonged to The Kashmir Collection (just closed) and Sheepskin Gifts (gone for the season, back this fall). The move will bring Lululemon closer to two of its athleisure/fitness biz competitors: Under Armour and Offline by Aerie. So what will this new Lululemon store have more of? Menswear, for one thing. CEO Calvin McDonald recently announced that Lululemon is “growing away from a yoga brand for her” in its quest to win over male shoppers. “Now, today, we serve both genders and many activities,” he said. “Tennis, hiking, trail and running.”
