The fall shopping season has officially kicked off with two big arrivals at Westfield Montgomery mall: Aerie and Offline, both subsidiaries of American Eagle, are now open in the Macy’s wing. Aerie, a lingerie chain that’s been stealing market share from Victoria’s Secret, has won millions of fans with its inclusive sizing and refusal to airbrush its models. Offline is focused on colorful activewear, from leggings and bike shorts to sports bras and fleece. In keeping with the brand’s body-positive outlook, the crooked “i” in the Offline logo is meant to celebrate imperfections.
