After a national rollout of its Pride collection led to a conservative backlash and boycotts in 2023, Target has scaled back its in-person Pride Month offerings for 2024. The limited-edition Pride merch is only available at certain locations, and the Rockville Pike store at Montrose Crossing is one of them. There you’ll find a small selection of clothes, bags, home decor, picnic gear and cards covered with rainbows and positive messages like “Love,” “Equality” and “Support One Another.” Additional items, including some really cute pet gear, can be found on Target’s website.
