Lilly Pulitzer is pretty in pink

October 29, 2026

Lilly Pulitzer has finished its month-long makeover at Westfield Montgomery mall, reopening this week with a fresh new look: shell-framed mirrors, hot-pink chairs, hand-painted wallpaper and the latest styles in preppy resort wear. This popular brand is synonymous with the Palm Beach lifestyle, but it also has a historic connection to the D.C. area: Designer Lilly Pulitzer first shot to fame in the 1960s, when Jackie Kennedy was seen vacationing in one of her brightly colored dresses. Pulitzer’s signature prints, featuring Florida imagery in pinks, greens and yellows, were originally created to hide the stains she acquired while selling juice at her husband’s citrus groves. The Westfield Montgomery mall store, which debuted in 2014, is on the lower level across from Lululemon.