Surprise new addition to the Pike & Rose shopping scene: Fast-fashion retailer Brandy Melville has taken over the newly vacant Evoluxxy space. With a cult-like following among teen and preteen girls, Brandy Melville offers a “one size fits all” label that’s actually designed to fit only the slimmest of shoppers. Like Abercrombie & Fitch in its early-2000s heyday, the company has been widely criticized for its restrictive sizing, exclusive hiring practices and oddly secretive management. You’ll find Brandy Melville next to Sports & Social, across the street from Call Your Mother and South Block.



Mike
Kind of a creepy company.
https://www.theguardian.com/tv-and-radio/2024/apr/09/brandy-melville-hbo-documentary