Pop Mart, the Chinese toy company behind the Labubu monster doll craze, will open a new store this month at Westfield Montgomery mall. Although Labubu fever pretty much peaked in 2025, the company still has plenty of other collectible (and highly tradeable) toys, plushies, purse charms and figurines to offer. The store will carry Pop Mart’s own characters (Skullpanda, Crybaby and Molly among them) as well as licensed collab merch from Disney, Hello Kitty, Harry Potter, Marvel and DC Comics. Pop Mart is also known for its “blind boxes,” where you don’t know which character you’re going to get until you unwrap it. Think all of this collecting, trading and unboxing is just for kids? Pop Mart says the average age of its core customer base is 25 to 34.

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