Melashops, a colorful marketplace of South Asian clothing and jewelry, is joining the lineup at Westfield Montgomery mall. The store specializes in wedding attire, formal wear, everyday clothing and jewelry from India and Pakistan, plus a selection of items from Bangladesh, Turkey and Afghanistan. Owner Bobby Mozumder, who is relocating from Lakeforest Mall, says his family has always been in the fashion business. In fact, his mother used to run Roohi’s Sari Boutique in Rockville. At the new store, he says, “We want everybody to come and shop, not just a South Asian audience. Our silver jewelry, for example, looks great with jeans and a fancy blouse. You don’t have to be South Asian to buy it. You can buy it because it’s beautiful.” The shop will open April 1st in the mall’s Nordstrom wing, next to the upcoming Arhaus furniture store.
