Target and Champion just announced the end of their 15-year partnership, which means you won’t be seeing the C9 activewear brand at Target for too much longer. Like many national retailers looking to fatten their profit margins, Target has been expanding its selection of private-label merchandise for the past few years. The company has launched its own activewear brand, JoyLab, which will completely replace C9 by 2020. Meanwhile, Champion’s parent company, Hanesbrands, says it may look for another retailer to carry the C9 line.
