Abercrombie & Fitch, a dominant force in the late-’90s/early 2000s retail scene, is riding a wave of renewed popularity — and unexpectedly making its way back to Westfield Montgomery mall. Once known for its sexualized marketing, logo-heavy clothing and impossibly beautiful employees, the Ohio-based retailer has reinvented itself with a motto designed for the 2020s: “Today—and every day—we’re leading with purpose, championing inclusivity and creating a sense of belonging.” Instead of revisiting the skin-tight styles and tiny sizes of its heyday, the new Abercrombie is showcasing tailored workwear, loose-fitting leisurewear and moderately priced formalwear — all designed to accommodate a wide range of body types. The original Abercrombie & Fitch store exited Westfield Montgomery three years ago; sister store Abercrombie Kids has been gone for nearly a decade. Both will reopen later this year, side by side, in the former Banana Republic space next to Apple.
C. White
Can we get the mall to prevent Abercrombie from once again spraying their awful cologne out into the public areas?
Store Reporter
Who could forget the stench of that cologne? We can only imagine that the new Abercrombie won’t be so stinky.
Tall Oak
I would still rather have the Banana Republic store than Abercrombie. Abercrombie fast fashion clothing is so poorly made in China,India ect