As we head toward the holiday shopping season at Westfield Montgomery mall, one toy store has made an unexpected comeback while another is on its way out. Squishable, the plush toy shop that closed its doors in July, has renegotiated its lease and reopened in its original space. Meanwhile, Alex Baby & Toys is going out of business after a two-year run across from Cheesecake Factory. The short-lived toy store chain, a division of music retailer FYE, has a handful of locations that all appear to be closing. Hopefully the new Mind Games store will have better luck at Westfield Montgomery. More on that here.
Sheer Hugs
Gender-neutral clothing is also becoming more prevalent, challenging traditional gender stereotypes and offering parents a wider range of choices. Many collections feature colors and designs that can be worn by any child, promoting inclusivity and allowing families to express their unique values. This shift not only reflects changing societal norms but also appeals to parents looking for practical and versatile options.