Macy’s is rolling out its biggest private-label initiative in years — developed by some of the same people who helped create Target’s popular house brands — and the new fashions have started to arrive at Westfield Montgomery mall. The first collection, On 34th, is a line of “classic” workwear that’s supposed to represent “how women want to dress for modern life.” We appreciate the inclusive sizing — pieces range from XXS to 26W — but we found the actual styles to be uninspiring. There are three more private-label brands still to come, and Macy’s says it will discontinue some older lines to make room for them. Let’s hope they’re more interesting than On 34th.