Urban Outfitters has moved out of its longtime storefront at Westfield Montgomery, reopening in a new, smaller spot on the mall’s lower level. The location is less than ideal, hidden behind the Kafean Koffee kiosk between Kickz and Calzedonia. But the store is one of the first in the country to show off the retailer’s streamlined new look, focusing on its in-house clothing brands — especially denim — with dedicated areas for handbags, beauty products, retro cameras, accessories and sale items. It’s all designed to appeal to Gen Z shoppers, who are returning to malls at a higher rate than any other age group.
