Here’s a look inside our newest Trader Joe’s, opening soon in the former Dawson’s Market space at Rockville Town Square. The beloved grocery store will bring a whole new source of foot traffic to the long-struggling development, which has lacked a strong anchor since day one. Meanwhile, Morguard Inc. — which bought Rockville Town Square from Federal Realty in 2022 — is trying to usher in a new era with a rebrand. The company is dropping “Rockville” and encouraging visitors to call the complex simply “The Square.”